Hi guys, welcome to our very first post 😉! Its on voice search and SEO. I hope you enjoy it, and please drop a comment. 

The way we search for information online is changing rapidly, and voice search is at the forefront of this shift. With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search is quickly becoming the preferred method of search for many people. In fact, according to a survey conducted by PWC, 71% of respondents would rather use their voice assistant to search for something than physically type it out. This trend is having a significant impact on the world of search engine optimization (SEO), and businesses need to adapt to stay ahead of the curve.

What is Voice Search?

Voice search is the act of using your voice to ask a question or make a request of your smart assistant. Instead of typing your query into a search engine like Google, you simply say it out loud to your device, and it will provide you with a response. This can be done through a variety of devices, including smartphones, smart speakers, and even some cars.

The Rise of Voice Search

The popularity of voice search has exploded in recent years, and there are a few reasons for this. Firstly, smart assistants have become more sophisticated and accurate, meaning they can understand and respond to natural language queries more effectively. Secondly, voice search is incredibly convenient - you can ask for information while driving, cooking, or doing other activities that would make typing difficult. Finally, voice search is seen as a more personal and human way of interacting with technology, which many people find appealing.

Impact on SEO

The rise of voice search is having a significant impact on SEO, and businesses need to adapt their strategies to stay ahead of the curve. Here are a few ways voice search is changing the game:

Long-tail keywords: When people use voice search, they tend to ask more complex and conversational questions. This means that businesses need to focus on long-tail keywords that are more specific and targeted than traditional short-tail keywords.

Natural language: Voice search queries tend to be more conversational and natural-sounding than typed searches. This means that businesses need to optimize their content for natural language queries, using phrases and sentence structures that sound like they were written by a human.

Featured snippets: When a user makes a voice search, the smart assistant will typically provide a single response, known as a featured snippet. This means that businesses need to optimize their content to be featured in these snippets, as they can provide a huge boost in visibility and traffic.

Local search: Voice search is particularly popular for local queries, such as "Where's the nearest pizza place?" This means that businesses need to ensure their local SEO is up to scratch, with accurate and up-to-date information on their location, opening hours, and contact details.

 Conclusion

 Voice search is a game-changer for SEO, and businesses need to adapt their strategies to stay ahead of the curve. By focusing on long-tail keywords, optimizing for natural language, aiming for featured snippets, and optimizing for local search, businesses can stay visible and relevant in an increasingly voice-driven world.

Thanks.

#MediaTechie

PS: Please drop comments and questions below and if you want us to write about anything, feel free to ask.

Remember, “the beautiful thing about learning is that nobody can take it away from you.”